Regional Sales Director - Dallas, United States - USA 2022-159

Job Title

Regional Sales Director

Job Facts

Organizational Area
USA and Canada
Country / State
United States
Place of work
Home/Office based
Office based

Professional Family: 

  • Sales
Reporting To

Kind of contract

Full Time / Part Time
Full Time
Permanent / Temporary
Job ID
USA 2022-159

Job Scope

Your Mission

For over 40 years, DiaSorin has been on a mission on five continents to develop, produce and commercialize diagnostic tests for a wide range of clinical areas. Our tests are designed for hospitals and private testing laboratories, in the markets of immunodiagnostics and molecular diagnostics.

We believe in a respectful and supportive workplace that attracts and celebrates the uniqueness of a diverse workforce that represents our community and customers.

Main Responsibilities

Your Contributions

The Regional Sales Director is responsible for managing a regional field sales organization to achieve and exceed sales goals in all market segments. The company’s product portfolio features a unique, comprehensive menu of infectious disease products and services inclusive of esoteric referral testing services and esoteric diagnostic products. This position directs the implementation and communication of all segment and product sales programs, strategies and tactics in the assigned sales region. Identifies new sales opportunities through in-depth market and customer understanding. Leverages sales opportunities by prioritizing the implementation of sales initiatives. Tracks performance and reports results to supervisor. Supports applicable regulations including ISO, Local, State, and/or Federal Requirements.

Sales Strategy and Planning
• Implement sales strategies from stated business and marketing goals within all market segments.
• Determine appropriate sales tactics to achieve sustainable growth in assigned region.
• Establish appropriate territory assignments to effectively meet customers’ requirements and the needs of the business.

Qualifications Experience Personal Strengths Mobility

Bachelor’s Degree
Business Administration, Engineering or Science, Masters in related Field

Sales Strategy and Planning
•Implement sales strategies from stated business and marketing goals within all market segments
•Determine appropriate sales tactics to achieve sustainable growth in assigned region
•Establish appropriate territory assignments to effectively meet customers’ requirements and the needs of the business
•Set sales objectives for the sales team in assigned region including territory quotas, performance criteria, and professional development initiatives
•Work with Marketing Management to develop and implement key product line initiatives.
•Develop short and long term sales plans to drive sustainable growth across all segments with assigned region.
•Manage the assessment of current and future large buyer needs and identify opportunities to expand testing menu and services to meet these needs. Work closely with R&D personnel to identify where needs, opportunities and capabilities meet.
•Actively participate in meetings, training sessions and other sales planning sessions.
•Effectively manage priorities to achieve stated sales revenue and performance objectives.
•Identify new business opportunities and market trends; analyze and report on key statistics

Technical Competencies

•Negotiate pricing agreements that balance the needs of the organization with the needs of the client.
•Managing/Leading Others
•Work with assigned Field Sales Team as coach, manager and leader to maximize customer satisfaction, employee satisfaction and the achievement of business goals.
•Track sales representative performance to plan and reports results to supervisor.
•Timely Reporting & Analysis
•Prepare regular analysis of sales and product line trends in assigned region.
•Keep sales team, senior staff and other employees informed of key customer activities.
•Report regional sales results on a weekly and monthly basis to supervisor.
•Prepare quarterly sales forecasts.
•Report competitive intelligence to senior staff on an ad hoc basis.
Processes and Governance
•Develop and manage the implementation of national, regional and local account sales processes to improve efficiency and effectiveness both within the Sales and Marketing Departments and with other departments.
•Adhere to the Companies Procedures and Guidelines.
•Perform assigned tasks in accordance with applicable Environmental Health and Safety (EHS) regulations and Company EHS policies.


•Maintain internal and external client goodwill and satisfaction.
•Manage client expectations; anticipate client requirements.
•Effectively work as part of cross-functional teams.
•Manage selling expenses.
•Maintain proper customer records.
•Perform other duties as assigned.

•3-5 years of sales management or like experience with proven successful track record of managing a field sales organization on a national, area or regional scope
•Experience negotiating contracts with hospitals, health systems and commercial laboratories
•Experience in dealing with senior level healthcare executives
•Demonstrated capability to sell or manage an organization that sells a broad range of technical products and/or services to multiple buyers within a single institution
•Knowledge of infectious diseases
•Technically sound understanding of immunology, microbiology & molecular diagnostics
•Knowledge of the laboratory industry and key opinion leaders
•Strong analytical and strategic planning skills, excellent interpersonal skills, and be able to manage multiple projects at one time
•Exceptional organizational and follow-up skills

Travel Availability
Relocation Availability
Training Required



We Offer You

Receive a competitive salary and benefits package as you grow your career at DiaSorin. Join our team and discover how your work can impact the lives of people all over the world.

Others Information as per Local Legal Requirements

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

DiaSorin Inc and DiaSorin Molecular LLC are Affirmative Action and Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Equal Employment Opportunity

If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email: If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail: or call toll-free 1.800.328.1482.