Gustavo Denegri is the Chairman in DiaSorin as well as in "Investimenti e Partecipazioni" that he established in 1994 following a career as an entrepreneur.
In the 1970s Gustavo Denegri established and ran the automotive component company Gruppo Pro-Ind. Over the years, Pro-Ind expanded its offering both through the introduction of new products, and through the establishment or acquisition of new companies that supported its activities, and by 1985 its total turnover had reached 200 million euros.
In the same year the Group was merged into Piaggio, where Gustavo Denegri took on the role of operating shareholder with the title of Chairman and Managing Director. Under his leadership the Piaggio group went through a major restructuring, as well as a complete overhaul of its products range, which resulted in 1994 in a turnover of 900 million euros and a return to profitability. During this period Piaggio undertook a joint venture with Daihatsu and numerous other industrial and commercial agreements around the world.
In 1994, after completing the restructuring process, Gustavo Denegri sold his shareholding and founded "Iniziativa Piemonte".